When you need a packaged drinking water, do you ask for a bottle of packaged drinking water, or for a Bisleri? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola or a Coke? What about when you cut yourself? Do you look for a plastic bandage or a Band-Aid?

These terms are known as proprietary eponyms, and they’re the apex of brand awareness. These brands have become so well-known, they’ve replaced the generic terms for similar products in our language.

For a brand or product to become a proprietary eponym is pretty much the pinnacle of brand awareness (sorry, Pepsi). Although you might not achieve this in your business, that doesn’t mean you can’t do a lot more to boost awareness of your brand.

If you haven’t already initiated a brand for your company, now might be just the time. Use these simple techniques in the promotion of your special brand.

1. Make Your Brand as Unique as Possible

Catch the eye of the public by creating something different- something that people have not yet seen. Instead of doing what has already been done, go the opposite direction and be creative. Don’t forget the legal dangers of copyright infringement related to borrowing or stealing from another firm’s design.

2. Display Stability

Take time in the development process to establish your brand and accomplish the look you really want. It’s better to spend sufficient time in the beginning fine-tuning your design to the desired outcome, rather than to play with it after it’s been revealed to the public. Changing your brand, and all that’s involved with it, including colors, slogans, logos, and tag lines, doesn’t support an image of reliability and long-lastingness

3. Stability Should be Maintained With Branding

If you have integrated a brand into your company’s marketing, then use it all over the place. It should appear on all of your marketing materials, business cards, web site, and printed items. The same is true for your packaging. Your brand should appear on all of your products.

4. Give Your Brand Away To The Public With Diverse Promotional Products.

You can help your brand to saturate the consumer population by handing out precious, yet low-cost, items. Promotional products encourage possible customers to keep in mind your brand and your gift every time they are used. Consider useful devices such as letter openers, flashlights, first aid kits, and CD cases.

Brands are an extremely effective marketing tool. When working with your concept, consider the above to ensure the development of an effective brand.

To sum up, we have presented the 4 most influential ways to market your brand. We understand that this may be a lot to take it, or that you may have already made the first few steps in the right direction.

Last wise words: be patient, give yourself and your customers’ time to discover and appreciate your brand.